The marketing concept rest on how many pillars?
Products are referred to as tangibles
Better service is more important than just a good product in the marketing of services.
Marketing is an activity.
Marketing is done in the following place
Customer has the right to be told the truth
Services are highly perishable
Marketing concept lays no emphasis on customer satisfaction.
Controlling isnot really necessary in the marketing process.
Customers by marketing professionals should not seen as right all the time
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