MKT401
1. A good marketing plan must be dynamic, anticipating likely changes and providing guidelines for how to react with ____________ relationships in mind.
Organization
Price
Producer
Customer
2. The importance of marketing to any economy includes
Improved quality of life
Contribute to GNP
Acceleration of Economic growth
High level of taxation
3. Inbound activities discovers the needs and wants of potential customers
TRUE’
FALSE’
Indecisive
All of the above
4. Marketing has both inbound and outbound activities
TRUE’
FALSE’
Indecisive
All of the above
5. The marketing mix model can be used to help you decide how to take a new offer to _______________.
Customers
Market
Family
Members
6. The model whose producer is the commercial entity and the user makes the purchasing decision is called
B2C
B2B
B2P
B2T
7. Relationship marketing aims to provide the best customer service and build customer loyalty
TRUE’
FALSE’
Indecisive
All of the above
8. The process of sub-dividing a large homogenous market into an identifiable segments is called
Market delineation
Market segmentation
Market analysis
Market adjustment
9. Which of the following is not a feature of developing economies
High birth rate
High death rate
Poor sanitation
High Technology
10. The four basic segmentation strategies are
Demographic
Behavioural
Geogtraphical differences
Mechanical plan
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