BUS804
Question: Which of the following defines what businesses the firm is in or should be in?
Answer: Corporate strategy
Question: Strategie management of an organization does not entail which of the ongoing processes
Answer: objective
Question: is a strategy that seeks increased sales by improving or modifying existing products or creation of new but related items that can be marketed to current customers through established channels.
Answer: Product Development
Question:, defined strategy as \
Answer: Chandler (1962)
Question: Which of the following is not a characteristics of strategy
Answer: It has a short term horizon
Question: Market penetration involves all but one of the following:
Answer: Opening additional geographical markets
Question: are strategies that concentrate efforts to improving a firmVs competitive position with existing products.
Answer: Intensive Strategies
Question: Which of the following defines how each individual business unit will attempt to achieve its mission?
Answer: Business strategy
Question: aims at discovering strengths and weakness in the functional areas of business.
Answer: Internal scanning
Question: What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives?
Answer: Strategic management
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