HPM 305 – TOURISM SALES AND MARKETING (2014)

NATIONAL OPEN UNIVERSITY OF NIGERIA

14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS

SCHOOL OF MANAGEMENT SCIENCES

MARCH/MARCH 2014 EXAMINATION

 
 
COURSE CODE: HPM 305                                                                             CREDIT UNIT: 2
COURSE TITLE: TOURISM SALES AND MARKETING   
TIME ALLOWED: 2 HOURS           
Instructions:   1. Attempt question Number one (1) and any other two (2).

  1. Question number 1 is compulsory and carries 30 marks, while the other

    questions carry equal marks each
 

  1. Present all your points in coherent and orderly manner

 
1(a) List and briefly explain seven functions of the Distribution Channel in the Tourism industry.
(b) List and describe three types of Intermediaries in the Tourism Industry.               30 Marks
 
2 (a) Identify eight functions of Intermediaries in the Tourism Industry.
(b) Mention four types of Conflict.                                                                                   20 Marks
 
3 (a) State five methods of retaining customers.
(b) List and discuss 5 characteristics of Services Marketing.                                          20 Marks
 
4 (a) Give four reasons for Information Systems.
(b) Enumerate the objectives of Marketing Research.
(c) Mention five importance of Public Relations.                                                            20 Marks
 
5(a) State the factors that influence Marketing Organisations.
(b) Mention four capacities in which a sales representative in the hospitality industry could  function.                                                                                                                                                                            20 Marks
You can get the exam summary answers for this course from 08039407882

Check the sample below


 

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