NATIONAL OPEN UNIVERSITY OF NIGERIA
14/16 AHMADU BELLO WAY, VICTORIA ISLAND
SCHOOL OF MANAGEMENT SCIENCES
MARCH 2014 EXAMINATION
Course Code: MKT 826 Credit unit: 3
Course Title: MARKETING MANAGEMENT
Time allowed: 21/2 hrs
1. (a) Classical Marketing is often described in terms of the four (4) P S, Explain with
examples the four P S of Marketing 12 marks
(b) Explain five conditions necessary for marketing to take place in an economy.
13marks
2. (a) Explain in details, five problems of marketing in developing economies 15marks
3. List the stages in the marketing planning process and discuss the first two. 15marks
4. (a) Define market Segmentation 3marks
(b) Explain three methods of Segmenting consumer markets 12marks
5. Using a product of your choice as an example, discuss the product life cycle concept
15marks
6. Mr Bako has just opened a shoe factory in Kano. Explain five pricing strategies
available for his use 15marks
You can get the exam summary answers for this course from 08039407882
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