MKT108 Solutions

MKT108

1. Demography is the statistical study of human ____________ and its characteristics-in terms of distribution.

population

connection

needs

resources

2. Demography is, essentially, important to marketing _______________

Business

managers

Investor

investment

3. A product provides a bundle of satisfaction that the consumer derives from the product itself, along with its promotion, distribution, and price.

yes

no

no idea

disagree

4. __________ decisions are strongly affected by developments in the political and legal environment.

Marketing

market

markets

place

5. One of the most dramatic forces shaping people’s lives is ___________

technology.

techniques

power

skills

6. One major objective of international research is to discover new …….. opportunities.

local market

foreign market

national market

market

7. For exchange to take place, Kotler (1984), lists conditions that must be satisfied

two

three

four

five

8. Product adaptation is necessary under several conditions

yes

no

no idea

disagree

9. Research is necessary but a lot of …… are reluctant to engage in international research

market

managers

Business man

research

10. The condition of the economy is a significant force that affects the marketing ___________ of any organisation- whether business or non business.

price

Sales

cost

system

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