Q1 _____ is concerned with setting certain standards / levels to accomplish the produced goods.
Standardization and grading
Product development and planning
Adaptation
All of the above
Q2 Product _________is also part of product development which focuses on the functional aspects of the product and on consumer acceptance.
testing
test
tested
examing
Q3 The benefit of marketing segmentation is that it leads to more satisfying marketing_____
Performance
Results
Identification
Sales
Q4 ________ marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product.
Annual
Manual
Techniques
Project
Q5 The __________ concept rests on four main pillars
marketing
Selling
buyer
enterprenurs
Q6 Kotler (1984) states that for exchange to take place, it must satisfy conditions
three
four
five
six
Q7 Monitoring environmental changes helps discover emerging opportunities such as growth ______ and unfilled market needs.
Markets
Development
Building
None of the above
Q8 ______ marketing planning in an organization leads to the preparation of an annual marketing plan
Techniques
Strategic
Methods
Structure
Q9 _________ of production refers to the sourcing of goods and services from locations
Globalization
Outsourcing
Subcontracting
All of the above
Q10 â?¦â?¦â?¦…promotes a customerâ??s information in political, social and economics affairs internationally
Environmental scanning
scanning
environment
none of the above
Q11 ________ can be described as the route through which goods and services pass through tp the final consumers.
Channel
Strategies
Process
Policy
Q12 One major objective of international research is to discover new ����������.opportunities.
local market
foreign market
national market
market
Q13 Research is necessary but a lot of��������. are reluctant to engage in international research
investors
managers
entrepreneurs
researchers
Q14 One of the most dramatic forces shaping peopleâ??s lives is ___________
technology.
techniques
power
skills
Q15 __________ decisions are strongly affected by developments in the political and legal environment.
Marketing
market
markets
place
Q16 Marketing research is the first step taken by any â?¦â?¦â?¦â?¦â?¦â?¦â?¦â?¦… before investing his money in business
Business
Business man
Investor
investment
Q17 A product provides a bundle of satisfaction that the consumer derives from the product itself, along with its promotion, distribution, and price.
Strongly agree
Agree
Disagree
Strongly disagree
Q18 Channel of distribution can be grouped into ___ categories.
One
Four
Three
Two
Q19 For exchange to take place, Kotler (1984), lists conditions that must be satisfied
two
three
four
five
Q20 Marketing evolves from this last approach to acquiring products i.e. _____.
price
Sales
cost
exchange
Q21 ____________marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
internet
electronic
On line
strategic
Q22 ______ is a controlled experiment to predict sales or profit consequence of the various marketing strategies.
Market forecasting
Product sales potential analysis
Product testing
Test market
Q23 _______ have a number of distinctive characteristics, which create special marketing challenges and opportunities
Service
market
Services
maketer
Q24 _______ is the only element in the marketing mix that produces revenue.
product
promotion
Price
all
Q25 The ___________ phones the customer to check whether the product is meeting expectation.
Customer
buyers
salesperson
consumers
Q26 According to Berry and Parasuraman as reported by _________and Kotler (2006) three retention building approaches have been identified
amstrong
cole
Keller
tanglang
Q27 An attitude is a learned _____________ to respond to an object or class of objects in a consistently favorable or unfavorable way
position
predispositions
predisposition
position
Q28 _______ is studied to determine industries with growth potential and those facing a stagnant future.
Business trends
Market trends
Societal trends
All of the above
Q29 Motives can be grouped into________broad categories
nine
eight
two
seven
Q30 To deal with the marketing environment and make purchases, _________ engage in a decision process.
Customer
buyers
consumers
manufacturer
Q31 In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
behavioural
behavioural
atitudes
socio-economic
Q32 ____________-styles relates to activities, interests, and opinions.
Life
way
product
monkey
Q33 There are ________ distinct life cycle stages:
nine
eight
seven
six
Q34 Marketers use demographic segmentation when they market on the basis of ____________ about the size, composition, and distribution of a and education. population, including age, sex, race,religion, national origin, family size, marital status, occupation, social class, income
information
data
source
material
Q35 ___________segmentation calls for dividing the market into different geographical units such as countries, regions, states, local government areas, cities,towns or neighbourhoods.
Geographic
behavioural
socio-economic
atitudes
Q36 __________ behaviour is hardly traceable to only one characteristic.
Buying
selling
trade
marketing
Q37 There are important differences between ultimate_______and industrial users, their ways and means of purchasing differs considerably.
consumers
customer
consumer
customers
Q38 Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
business
commerce
trade
selling
Q39 The following are the uses of product research, except;
Evaluation of new product ideas
Testing for product selling
Evaluating the need for change in product formulation
Testing for new product acceptance
Q40 a variety of indirect indicators of benefits are often used to describe __________
segments
segment
division
segmentation
Q41 the benefit of marketing segmentation is that it leads to more satisfying marketing_____
perfomance
results
identification
sales
Q42 The marketing research process has ______number of steps.
Six
Seven
Five
Four
Q43 Firms who target individual marketing __________ can see more clearly who their competitors are, and the tactics each uses in that segment.
segment
segments
segmentation
planning
Q44 ________marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product.
mannual
Annual
techniques
project
Q45 ______ marketing planning in an organization leads to the preparation of an annual marketing plan
techniques
strategic
methods
structure
Q46 strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
techniques
project
methods
structure
Q47 â??Closing the saleâ? is part of the ___________ process.
Marketying
Trade
Selling
All of the above
Q48 ______ is the oral presentation is a conversation with one or more prospective purchasers for the purpose of making sales.
Market selling
Personal Selling
Direct selling
All of the above
Q49 _____level of product consists of all the possible augmentations and transformations the product may undergo in the future.
Expected product
Potential product
Basic product
Augmented product
Q50 A company’s marketing ______ often operates within the framework of forces, which constitutes the system’s environment
scanning
system
service
structure
Q51 The process of gathering information on various aspects of the marketing environment is called environmental ______.
scanning
scanner
measure
research
Q52 Monitoring environmental changes helps discover emerging opportunities such as growth ______ and unfilled market needs.
markets
plan
market
product
Q53 kotler classify marketing activities into _________ categories containing nine functions in all
three
four
five
six
Q54 Marketing functions are often performed by the consumer himself For example, he shops for the goods and services he________.
needs
wants
need
want
Q55 Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
planning
plan
identification
idea
Q56 The _______ agent is influenced by both marketing and production needs.
purchasing
seller
buyer
buying
Q57 The activities most easily identified as marketing functions are those concerned with bringing __________ into contact with markets.
goods
good
service
product
Q58 In the case of a manufacturers firm, buying is so clearly seen as a marketing__________.
function
functions
activities
abilities
Q59 Marketing is made up of a number of _______ known as marketing functions.
activities
abilities
power
stages
Q60 Normally, exchange processes involve some ______.
work
activities
abilities
power
Q61 The study of marketing deals with identification and meeting human and ______ needs
Market
Societal
Material
Social
Q62 Which of these is a component of any economic systems?
Production
Consumption
Marketing
Services
Q63 In the early stage of the society’s economic development, marketing problem focuses on ____-
Mass production
Few production
Pysical production
Aggressive advertising
Q64 In an economy of plenty, most people have to satisfy their material wants through _______
Outside sources
Direct supply
Company’s representatives
Middlemen
Q65 ______ is the business process by which products are matched with markets and through which tansfer of ownership are effectred
Economics
Marketing
Market
Selling
Q66 It has been reported that ______ “get people to buy things don’t want’
Manufacturers
Retailers
Marketers
Distributors
Q67 A ________ is a state of felt derivation of some basic satisfaction
Human need
Societal need
Woman need
Market need
Q68 _____ are wants for specific products that are backed up by purchasing power
Purchases
Goods
Demands
Supplies
Q69 Customer satisfaction is the extent to which a product’s perceived performance matches a ______
Producer’s expectation
Consumer’s expectation
Designer’s expectation
Buyer’s expectation
Q70 Marketing exists only when _____
There are buyers only
There is an exchange
There are buyers and sellers
There are markets for the goods
Q71 A ____ is the set of actual and potential buyers of a product
Marketer
Seller
Market
Marketing
Q72 Marketing is made up of a number of activities known as _________
Primary function
Marketing function
Secondary function
Management function
Q73 Marketing manager _______ demand for the company’s product
Compelled
Advertised
Forced
Stimulate
Q74 Marketing functions are often performed by the ____
Prospective buyers
Potential buyers
Middlemen
Advertisers
Q75 Merchandising function of marketing include the followings except _______
Storage
Selling
Buying and assembling
Standardization and grading
Q76 Auxillary function of marketing includes the following except one
Market Information
Transportation
Risk bearing
Marketing finance
Q77 A market is said to be in a state of negative demand if a major part of the market _____
Likes the product
Dislikes the product
Over-concentrated
Attracts less buyers
Q78 When a situation of no demand exists, the target consumers are _______
Indifferent to the product
Indifferent to the prices
Indifferent to the quality
Indifferent to packages
Q79 An organization is said to face full-demand when it is plesaed with its ______
Quality of products
Prices of the products
Amount of business
Middlemen
Q80 Every move a marketer makes is affected by and has some effects on his ______
Production activities
Target markets
Natural environment
Marketing environment
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