MKT205 Tma Solutions
1. The most obvious form of entrepreneurship is that of starting new businesses (referred to as __________
Start up Job
Start up business
Self employed
—>> Start up company
2. The concept of entrepreneurship has a wide range of meanings. It was first used in the early __________ by an Irish man by name Rechard Cantillon who was then living in France.
21st Century
10th centuray
—>> 18th century
None of the above
3. The word entrepreneur originated from the French word, ________________
Entricide
Entreprise
—>> Entreprende
Expertises
4. __________ was of the opinion that
—>> White (1976)
Kolter p(1994)
Mc williams
Achumba (2000)
5. ___________ gave a complete picture in an indept study of a large sample of products which failed after commercial introduction.
Kolter p(1994)
—>> Cooper( 1976)
Reid(2009)
Robert (2009)
6. Stages of new product development are these except ___________
concept testing
idea generation
idea screening
—>> Expertises
7. Opportunities for increasing new products success exist on _____________
Choices
Options
—>> Multiple levels
Values
8. _______________blamed cause of new product failures on
Booz et.al(1967)
Omeara(1961)
Schour(1961)
—>> Davidson(1979)
9. An Entrepreneur has following charcteristics they are ____________
Willingness to take risk
Desire for independence
self confidence
—>> All of the above
10. _____________defined an entrepreneur as a person who makes money by starting or running businesses, especially when this involves taking financial risks.
Jain.A (2007)
—>> Hornby(2006)
Gupa O.2009
iyanlla(1999)
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