MKT309 Tma Solutions
1. …defined ‘Events as occurences to communicate messages to target audience’.
—>> Kotler
Armstrong
Imaga
Kelly
2. Event management is an application of …..to the creation development and execution of events.
Marketing management
Customer relationship management
Corporate management
—>> Project management
3. Event management consists of …..C’s.
3
2
—>> 5
4
4. ..is a process by which companies are directed and controlled.
Business governance
—>> Corporate governance
Management governance
All of the above
5. When securing a venue for an event, …..is the most important consideration.
Location
—>> Budget
Number of guests
Access to the venue
6. ….is the first step in the analysis of events.
Organize the analysis meeting
Conduct the analysis
Collect and collate information
—>> Select events for analysis
7. …is a strategic planning tool used to identify and analyse different factors involved in events.
PESTLE
Porter’s five forces
—>> SWOT
All of the above
8. The following are types of events, except;
Wedding
—>> Examination
Political rally
Award shows
9. The following are key decision makers in event planning, except;
Hospitality manager
—>> Technical staff
Media managers
Security managers
10. …events are gatherings where people of similar political beliefs assemble.
Entertainement
Social
—>> Political
Networking
JOIN OUR TELEGRAM ON VIP NOUN UPDATES – FOR FREE MKT309 PAST QUESTIONS AND EXAMS SUMMARIES
