MKT402
1. _____is the process of choosing a course of action among alternatives.
Choice
Decision-making
Idea generation
All of the above
2. The objective of advertising include all except
inform
persuade
educate
punish
3. Which of the following is not a type of advertising
Advance
Labour
Geography
Media
4. Commercial banks will always prefer to have farmers make equity contributions towards financing of their agricultural___.
Capital
Marketing
Equipment
Raw materials
5. All of these factors operates in the environment except
Land
suppliers
customers
employees
6. The types of marketing channels include the following except
three level
one level
two level
five level
7. ALL of these are functions of marketing except
facilitating function
exchange function
primary function
industry function
8. Professional body establish to regulate finance professionals in Nigeria is
ICAN
ACCA
CIBN
CITN
9. ___, profitability and decision have been identified as critical areas that determine the success or failure of an organization.
Marketing
Pricing
People
Location
10. ____is the profit after all expenditure has been deducted included taxation.
Return on investment
Internal rate of return
Gross profit
Net profit
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