MKT411 Past Questions

MKT411

Physical distribution is sometime used interchangeably with
Answer: logistics

The marketing board was established in the year
Answer: 1940s

Integrated marketing communication (TMC) is an approach to achieve the objectives of marketing
Answer: true\’

The main stay of Nigerian economy is
Answer: agricutlure

One of the basic characteristics used in segmenting a market is that
Answer: measurable

Cocoa marketing Board was established
Answer: 1947

Cooperative societies are similar to regular businesses
Answer: false\’

Advertising is mainly about
Answer: brands

Amongst the perishable nature of produce include
Answer: milk

Bonuses are indirectly return back to the members for contributing to the bonus
Answer: true

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