COURSE CODE: AEM719
COURSE TITLE: EXTENSION METHODS AND COMMUNICATION
TIME ALLOWED: 2HOURS
INSTRUCTION:ANSWER ANY 4 QUESTIONS

(1) (a) Briefly explain newspaper s and publications as mass media methods(7.5 Marks)
(b) Enumerate 3 advantages (each) of radio and telephone in extension (6 Marks)
(c) Highlight 4 procedures to follow in designing a poster (4 Marks)
(2) (a) Clearly explain the underlying principle of the magic bullet theory (7.5 Marks)
(b) Explain the two-step flow theory and its significance in extension (6 Marks)
(c) List 2 uses of gratification theory (4 Marks)
(3) (a) Explain the term Extension methods (4.5 Marks)
(b) Identify the 3 broad classifications of extension methods (3 Marks)
(c) Differentiate between extension methods and extension education (6 Marks)
(d) List 4 conditions necessary for effective use of extension teaching methods (4 Marks
(4) (a) Briefly state 2importance (each) of the following in agricultural communication:
(i) Video
(ii) Slide sets
(iii) Audio cassettes (12 Marks)
(b) Explain effect and feedback in communication (5.5 Marks)
(5) (a) Explain the Linear model
(b) Differenate between diffusion model and programme package model (6 Marks)
(c) Enumerate the criticisms against Cyclical and Transitional models in communication–
(6 Marks)
(6) (a) Explain non-verbal communication (4.5 Marks)
(b) Identify 3 barriers in effective communication (3 Marks)
(c) Explain 5 factors affecting listening habit in communication (10 Marks)

For the 2015 – till date past questions for this course CLICK HERE

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