14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS

SCHOOL OF MANAGEMENT SCIENCES

MARCH/APRIL 2014 EXAMINATION

COURSE CODE: COP412 CREDIT UNIT: 2

COURSE TITLE: Cooperative Marketing

TIME ALLOWED: 2hrs

Instructions: 1. Attempt question Number one (1) and any other two (2).

2. Question number 1 is compulsory and carries 30 marks, while the other questions carry equal marks each.

3. Present all your points in coherent and orderly manner.

1. a. Highlight five factors that make the National Federation the last resort

receiver of produce.

b. Based on use, highlight the three spectrum of brand name.

c. List the components of the two main parallel paths in New Product Development (NPD) process.

d. List three outputs of the estimates that can be generated in business analysis.

e. What is Fuzzy front end? List 5 front end elements you know.

2.

a. List 5 reasons why the National Federation is better suited to handle export

trade of cooperatives.

b. List and discuss 4 requirements for successful market segmentation.

3.

a. What is marketing mix? List the marketing mix you know and discuss only 3

of them.

b. List 5 back office operation conducted in Customer Relationship Management.

c. List 6 types of agency-based sales you know.

4.

a. What is a Cooperative Bargaining Association?

b. Highlight 5 basic roles of Cooperative bargaining association and discuss only 2

of them.

c. What is brand extension?

5.

a. Highlight 4 structural changes in the modern food and agricultural industries?

b. What is brand identity? List 5 branding approaches you know.

c. What is direct marketing? Analyze its benefit and drawbacks

For the 2015 – till date past questions for this course CLICK HERE

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