NATIONAL OPEN UNIVERSITY OF NIGERIA

14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS

SCHOOL OF ARTS AND SOCIAL SCIENCES

MARCH/APRIL 2014 EXAMINATION

COURSE CODE:         JLS 814
COURSE TITLE:        COMMUNICATION RESEARCH
TIME ALLOWED:     2 HOURS
INSTRUCTION:          ANSWER QUESTION 1 & 2 AND ANY OTHER
ONE FROM 3, 4 AND 5
 
1.      As a professional media researcher, you have been contacted to submit a good research proposal on the effect of media deregulation on the public access to information. Discuss fully the key steps involved in writing the research proposal.                                                                      (25 Marks)
 
2.    (a)        A researcher sampled 10,000 respondents in a survey and 9,800 copies of the questionnaire were returned. Calculate the response rate.                                                                                    (10 Marks)
(b)       The research population for a study is 500,000. A researcher decides to use only 4% of the population as sample size. Calculate the sample size.                                                                    (5 Marks)
(c)        If 60% of the sample size in Question 4(b) above is female, how many male are in the sample size                                                            (10 Marks)
 
3.      (a) Describe Communication Research.                              (10 Marks)
(b)   Discuss the steps in the scientific method of conducting research.
(10 Marks)
 
4.      You are conducting research on the topic: “RADIO AS AN EFFECTIVE TOOL FOR EDUCATIONAL DEVELOPMENT”
 
(a)   Construct FOUR research questions on the research topic ABOVE.
(8 Marks)
(b)   Based on the research topic, Formulate:
i.          Research Hypothesis (H1)                            (4 Marks)
ii.         Alternative Hypothesis (HA)                       (4 Marks)
iii.        Null Hypothesis (HO).                                  (4 Marks)
 
5.      (a) Discuss your preference for Field Experimentation research. (10 Marks)
(b)   Identify and discuss the general problems in Survey method. (10 Marks)
You can get the exam summary answers for this course from 08039407882

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