NATIONAL OPEN UNIVERSITY OF NIGERIA

14/16 AHMADU BELLO WAY, VICTORIA ISLAND

SCHOOL OF MANAGEMENT SCIENCES

MARCH 2014 EXAMINATION

 
 
Course Code:  MKT 826                                                                Credit unit: 3
Course Title: MARKETING MANAGEMENT
Time allowed: 21/2 hrs
 
1.       (a) Classical Marketing is often described in terms of the four (4) P S, Explain with
examples the four P S of Marketing                                                             12 marks
(b) Explain five conditions necessary for marketing to take place in an economy.
13marks
 
2.      (a) Explain in details, five problems of marketing in developing economies     15marks
 
3.      List the stages in the marketing planning process and discuss the first two.     15marks
 
4.      (a) Define market Segmentation                                                                     3marks
(b) Explain three methods of Segmenting consumer markets                          12marks
 
5. Using a product of your choice as an example, discuss  the product life cycle concept
15marks
 
6. Mr Bako has just opened a shoe factory in Kano. Explain five  pricing strategies
available for his use                                                                                               15marks
You can get the exam summary answers for this course from 08039407882

Check anoda sample below