1. Demography is the statistical study of human ____________ and its characteristics-in terms of distribution.

population

connection

needs

resources

2. Demography is, essentially, important to marketing _______________

Business

managers

Investor

investment

3. A product provides a bundle of satisfaction that the consumer derives from the product itself, along with its promotion, distribution, and price.

yes

no

no idea

disagree

4. __________ decisions are strongly affected by developments in the political and legal environment.

Marketing

market

markets

place

5. One of the most dramatic forces shaping peopleâ€s lives is ___________

technology.

techniques

power

skills

6. One major objective of international research is to discover new …….. opportunities.

local market

foreign market

national market

market

7. For exchange to take place, Kotler (1984), lists conditions that must be satisfied

two

three

four

five

8. Product adaptation is necessary under several conditions

yes

no

no idea

disagree

9. Research is necessary but a lot of …… are reluctant to engage in international research

market

managers

Business man

research

10. The condition of the economy is a significant force that affects the marketing ___________ of any organisation- whether business or non business.

price

Sales

cost

system

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Question: The social approach to market, focuses on the following, except;
Answer: Political impact on the company

Question: The distinction between a consumer good and an industrial good is based on the ……
Answer: Purpose to which the product purchased

Question: Buttons for shirts, radio and batteries for cars are called ……components of an industrial good.
Answer: Semi-processed

Question: The selling concept is used aggressively in which of the following industries;
Answer: Automobile

Question: In selling the management would be….oriented.
Answer: Sales-volume

Question: The auxiliary function encompasses the following activities, except;
Answer: Storage

Question: Toyota and Coca-cola are examples of ..focused organizations.
Answer: Market

Question: . Js often used as the baratomer for measuring the quality of an item.
Answer: Price

Question: The …..concept holds that a pure marketing concept overlooks possible conflicts between short run consumer wants and long run consumer welfare.
Answer: Societal marketing

Question: marketing approach focuses on commodities and classes of products, to determine how they are produced and distributed to intermediate and ultimate consumers.
Answer: Commodity

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