NATIONAL OPEN UNIVERSITY OF NIGERIA

14/16, AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS

SCHOOL OF MANAGEMENT SCIENCES

MARCH/APRIL 2014 EXAMINATIONS

 
Course Code:  ENT 831                                                                    Credit Unit: 2
Course Title:   MARKETING ETHICS AND SOCIAL RESPONSIBILITIES
Time Allowed: 2 HOURS
Instructions:   1. Attempt question number one (1) and any other (2) questions.
2. Question number 1 carries 30 marks, while the other questions carry 20 marks each.
3. Present all your points in coherent and orderly manner.
 
 
1a) What is social marketing? And why is it important in an economy?
1b) Outlined at least five (5) essential components of social marketing.
1c) E.E. Jerome McCarthy and William D. Pereault Jr.; identify eight universal macro-
marketing functions that make up the economic process. Highlight five (5) of them
1d) Enumerate at least five (5) areas which an individual must consider in his or her
conscience before deciding if a venture is acceptable in marketing social responsibility.
 
2a) Discuss the problems hampering implementing social responsibility in Nigeria?
2b) What are the arguments against marketing social responsibility?
 
3) There are many complaints leveled against marketing, enumerate ten (10) of them.
 
4a) What is consumerism? Highlight six (6) factors that led to the rise of consumerism
4b) Explain eight (8) consumer rights as put forward since the first formal declaration of
consumer right protection came in 1962
 
5a) What is green marketing?
5b) What are the benefits and the prevailing challenges of effective green marketing?
You can get the exam summary answers for this course from 08039407882

Check anoda sample below