Course Title: Tourism Sales and Marketing
Course Code: TSM 305
Course Unit: 2
Time Allowed: 2: 00hrs
Instruction: Answer any three (3) Questions (All questions carry equal marks of 23.3).

Question (1a). Explain the term ‘tourism sales and marketing’. (10.3 marks) Question (1b). State the four stages of sales and marketing evolvement. (4 marks) Question (1c). Explain four stages of sales and marketing evolvement. (9 marks)

Question (2a). Describe the three components of tourism product. (9.3 marks) Question (2b). Highlight main features of sales and marketing concept. (3 marks) Question (2c). Explain the main features of sales and marketing concept. (11 marks)

Question (3a). Mention eight importance of marketing. (4 marks)
Question (3b). Explain any four of these importance of marketing. (16 marks)
Question (3c). Describe product life cycle. (3.3 marks)

Question (4a). Expantiate on the term ‘service’. (3.3 marks)
Question (4b). Describe the six general principles of services. (20 marks)

Question (5a). Enumerate nine techniques of public relations. (9 marks) Question (5b). Briefly explain the term ‘marketing mix. (2.3 marks) Question (5c). State the four ‘Ps’ of marketing mix. (2 marks)
Question (5c). Discuss the factors determining distribution policy in tourism marketing. (10 marks)

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