FACULTY OF SOCIAL SCIENCES

Course Title: HOSPITALITY AND TOURISM MANAGEMENT

Course Code: TSM 348

Course Unit: 2

Time Allowed: 2: 00hrs

Instruction: Answer any three (3) Questions (All questions carry equal marks of 23.3).

Question 1

1a. Briefly explain the term ‘Hospitality and Travel Industry’. 3.3 marks

1b. Explain with examples five (5) parts which ‘Map’ have helped in reading them. 20 marks

Question 2

2a. Briefly explain the term ‘Geography’. 3.3 marks

2b. Highlight three (3) fundamentals of geography. 6 marks

2c. Outline seven (7) functions of the Organization for Economic Co-operation and Development. 14 marks

Question 3

3a. Explain the term ‘ticketing’ in relation to travel industry. 10.3 marks

3b. Explain five (5) sales tools and programmes used by the travel industry. 10 marks

3c. Outline three (3) segments of cruise industry. 3 marks

Question 4

4a. Outline three functions of Property Management system.3.3 marks 4b. Explain with examples two ‘Airline Computer Systems’. 10 marks 4c. Mention five (5) functions of travel agents/agencies 10 marks

Question 5

5a. Outline four (4) features of Marketing Planning. 8 marks

5b. Classify Hotels according to locations, price and type of services.10 marks

5c. Define Franchising. 2.3 marks

5d. Outline three (3) benefits of Franchising. 3 marks

CHAT ME UP ON WHATSAPP FOR YOUR EXAMS SUMMARY