NATIONAL OPEN UNIVERSITY OF NIGERIA
14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS
SCHOOL OF MANAGEMENT SCIENCES
MARCH 2014 EXAMINATION
COURSE CODE: TSM348 CREDIT UNIT: 2
COURSE TITLE: HOSPITALITY AND TOURISM MANAGEMENT
TIME ALLOWED: 2HRS
Instruction:
Attempt any three questions of your choice.
Present your answer legibly and logically using relevant examples.
All questions carry equal marks except question one. Question one is compulsory.
1a. The development of the hospitality and tourism industry has immensely contributed to some global events.
a) Briefly discuss the above statement dating back to ancient Persia.
b) History of restaurant in global events.
c) Demand for hospitality services. (30marks)
2a. Discuss the sales, advertisement, marketing and the administration of the hospitality
and tourism organization in today business concept.
b. Briefly discuss the economic impact of tourism on the global economy. (20marks)
3a. leadership goes back to many centuries, however, it has come unto prominence as
the hospitality and tourism industry strive for perfection in a competitive environment.
a. Explain the term leadership and
b. Attributes of leaders.
4a. What do you understand by the word ‘Ticketing’? Explain the term and roles of
tourism marketing system.
b. Mention and discuss the duties of domestic and international regulatory organization in
the world tourism management. (20marks)
5a. Discuss briefly the roles of travel agents and tour operators in tourism system
b. A corporate travel manager is an entrepreneur working within the frame work of a large
organization.
Discuss and state the roles of people, product, package, price and promotion in
the system
c. Explain competitive strategy, joint ventures, corporate strategy. Competitor advantage. (20marks)
You can get the exam summary answers for this course from 08039407882
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