BUS 838 : Strategic Management (2014)

NATIONAL OPEN UNIVERSITY OF NIGERIA

14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS

SCHOOL OF MANAGEMENT SCIENCES

MARCH/APRIL 2014 EXAMINATION

 

COURSE CODE:   BUS 838                                                                CREDIT UNIT: 2

COURSE TITLE:  Strategic Management

TIME ALLOWED:  2 hours

Instructions:  1.  Attempt question Number one (1) and any other two (2) questions

2.  Question number 1 is compulsory and carries 30 marks while the

0ther questions carry 20 marks each.

3.  Present all your points in coherent and orderly manner

 

Question No. 1 (COMPULSORY)

1.         There are factors in the external environment of every organization which affect daily activities.  These factors are outside the control of the organization.

Write short notes on the following five factors in the external environment:

(i)                 Demographic factor

(ii)               Cultural factor

(iii)             Natural factor

(iv)             Economic factor

(v)               Political factor

 

2.  (a)   What IS “SWOT Analysis”?

(b)  Why is SWOT Analysis essential for a firm that desires to achieve thee set corporate

Objectives.  Explain in detail the benefits.

 

3. (a)    Opportunities and threats always exist in the environment of every organization.

Give a hypothetical example of an event that can serve as an opportunity for a firm to

increase its profitability.

(b)   Provide an example of a contingent eventuality that can lead to huge loss of revenue in

an  organization.

 

4.         With regard to SWOT analysis operational strategies, write short notes on:

(i)         Maxi-maxi strategy

(ii)        Mini-maxi strategy

(iii)       Mini-mini strategy

 

5.         (a)        Define strategic management process.

(b)       What is strategic analysis and how is it carried out in an organization?

You can get the exam summary answers for this course from 08039407882

Check anoda sample below

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