GST302 : Business Plan Format

Here is one of my sample GST302 Business Plan Format which can be used for your writeup.

SECTION A: Student Personal Details

Date: ______________
Semester: _____________
Matric. No.____________
email Address:___________
Phone Number___________
Sex: _______________
Disability: Blind, deaf, etc ________
Current Profession: __________
Programme of Study: ________
Department: ___________
Faculty: ______________
Study Centre: ___________
Zone: _______________

1.0. Executive Summary
1.1. Briefly explain the gap the product or service want to fill
1.2. State the objective
1.3. Present the vision (where you want to be or what you
want to achieve. This sells your idea and presents your
image) and mission (brief on how you will achieve the vision)
1.4. Success Indicators – explain the product/service with
focus on the sellable parts and how it will bring positive
change in human life. (the executive summary is the last to be
written but first to appear in a business plan. It should be
about 200 words).
2.0 Description of the Organisation/Company
2.1 Company Ownership (Describe how the idea of the
product and company was generated, and legal ownership)
2.2 Start-up plan (For new business) or company history (for
existing company)
2.3 Location of the company and facilities
2.4 Organisational Structure
3.0 The Product/Service
3.1 Description of the produce/service
3.2 Product/service uniqueness (how is the product different
from other competitive product.
3.3 Give empirical trend of sales if the product is already in
the market and if not yet in the market show how you intend
to send it to market.
3.4 How would the product fit into the changing technology?
3.5 What is the future of the product/service
4.0 Market Analysis
4.1 Market segmentation (dividing your market of potential
customers into groups such as demographic segmentation
e.g. sex, age, specific workforce; geographical segmentation;
psychological segmentation; behavioural segmentation etc.
4.2 Strategy for target market segmentation
4.2.1 Consumers’ need
4.2.2 Market trends
4.2.3 Market growth
4.3 Analysis of the industry
4.3.1 Do a SWOT (Strength, Weakness, Opportunity, Threat)
Analysis. In the strength state all that is within the
organisation that will help the product/service to grow, the
weakness identify those things that are internal that may
inhibit the growth of the business, opportunity is the external
support that will help the business to grow, and the threat are
external hindrances that may inhibit the growth of the
product/service e.g. competitors.
4.3.2 For Strength and opportunities, consider the hindrance
to exploiting it, strategies for exploiting and enhancing it, and
possible timelines.
4.3.3 For weakness and threat, consider the effect on
achieving the set objectives or goal, strategies to minimise or
eliminate such weakness or threat, and possible timelines.
4.4 Strategy for e-marking and technological challenges
Strategies for exploiting and enhancing it
5.0 Financial Analysis
5.1 Important Assumptions
5.2 Financial Indicators
5.2.1 Pricing
5.2.2 Proforma (forecasts and projection)
5.2.3 Proforma cash flow and cash flow projection
5.2.4 Proforma profit and loss
5.2.5 Fixed Cost
5.2.6 Gross Profit

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