MAC134 TMA Solutions TMA1-4 answers

MAC134 Tma solutions

1. the first information office in a private busneess in nigeira was esterblish—
shell petrolium development company
shevron Nigerian limitered
power holiding company of NIGERIA
hightened public awareness

2. factors that contribute to the development of mordern public relations include all but one in the option
innovations in scince and technology
global expansion of democracy
growth of large institution
hightened public awareness

3. an employee of NOUN is an example of —- public
active public
internal public
external public
inside public

4. pick out the odd item on the list
active publics
non publics
internal and external publics
away publics

5. ___ are the groups with common interest affected by the acts and policies of an institution
public relations practitioners
organisation costumers
social clubs
publics

6. Good public relations involves acting in the ___ interest
individual interest
public interest
govnment interest
organisations’ interest

7. the ultimate goal of public relations is to __
fight apathy
create interest
create understanding as well as provide information
enhance peaceful coexisitance

8. the mexican statement generally adopted as acceptable defination of public relations was put forward in ___
1978
1979
1968
1878

9. The way organisation sees itself refers to ___
wish image
current image
mirror image
current image

10. in public relations, when we talk about images we mean___
images in the mirrow
good reputation
goodwill
correct impression

11. ___ involves putting finishing touches to a PR work
evaluation
rewriting
crosschecking
previewing

12. “D” in the set of alphabet ‘SOLAADS’ stands for
decleration
digitalization
details
documents

13. A standard press release has __ elements
five
six
three
seven

14. __ identified five characrestices the a speech must possess
shannom
seitel
dougal
weaver

15. The must important element of speech delivery is
evaluation
eloquency
bravity
ambiguity

16. To be effective in your speech delivery, you must observe all but one in the option
memories your first sentence on yhe tip of your toung
do not react if your audience is reacting negatively
organise your points
speak above the head of your audience

17. for a statement to be considered libelious, it must
the person making the statement must be malicious
the statement must be published or broadcast to a third party other than the victim
the victim must be identified in the said libelious statement
the word must be defarmatory

18. statements or communications in words pictures , or symboles the diminsh the respect, goodwill etc of a person or institution can be regarded as __
libel
slander
defarmation
inversion of privacy

19. The purposes of law in public relations practice include all but one in the options
To maintain professional standards
promote national security and develoment
To protect the rihgts of individual and society
To enhance peaceful core exisistance

20. ___ Branch of PR is used to stimulate interest in a product, persons, organisations through activites desgined to interact with public through staged events
organisation relation
product relation
special event
customer relation

21. All practitioners of public relations in Nigeria must belong to ….
NUJ
NGE
NIPR
BON

22. Departments of public relation in organization are headed by…..
Manager
PRO
Information Officer
Protocol Officer

23. The closest aim of communication to public relation is…..
Journalism
Advertising
Marketing
Management

24. ___Refers to the systematic collection and interpritation of information to increase understanding
Research
theory
Analysis
Public Relations

25. ____Provides the PR practitioner with information concerning his success or failure in accomplishing his objectives
Asking questions
feedback
reaction
Assessment

26. An action undertaken by a public relations prctitioner to determine the suceess or otherwise of a PR campgain program is refared to as —-
Assessment
Evaluation
Impact/Success Assessement
Success/ Faliure Assessment

27. Planning public relations program should involve the following activities except one
recruitment of the performanec/actors of the program
writing the program
selecting media channels
developing massege stratagies and tactices

28. The following are enshrined in the FOUR-STEP PROCESS model except —
assessment
implimentation
planning
situation analysis

29. ___Represents a guide or blue print for carrying out a given task
hypothesis
model
theory
objective

30. The proponent of RACE model of public relations is —
Marston Dougal
Marston Lee
John Marston
Frank Jeffkins

31. who presupposes that public relations can no longer relay on more instinct, intuation and learning through failure
Dwright
Ivy Lee
Rex Hallow
James Anderson

32. ___ Is used to analyse the standing of a company with its target publics
content analysis
standared division
simple statistics
communication audits

33. Interviews can be person – to -person or via —
Telephone
personal observation
disk by mail
mail analysise

34. ___ Is used to explore how people will react to proposals and to gathere information useful for developing questionnaires to be used in informal research methods
Field reports
call- in- telephone lines
focus groups
mail analysise

35. Public relations research are catigoralise into —-
five
four
three
two

36. At the planning stage of public relations, research is used to
Identitfy the problem
refind the problem
identitfy the relevant publics
identitfy the pervalling public percption of the public

37. Reseach can be done in public relations for all of the following reasons except one
discribe a situation, process of phenomenon
redisgine issues to suit the government
explain why something happens
predicts what will probably happen

38. The first stage in public relations process is
Conceptualisation
planning
research
brainstorming

39. ___Refers to the systematic collection and interpritation of information to increase understanding
Public Relations
Analysis
theory
Research

Q40 The art and scince of analysing trends , predictiting their consiquencies which will serve the public interest is
Public Relations
Research
planning
budgeting

41. One of the four basic elements that consitute PR budget is
Material
cost of production
miscelleious expensis
overheads

42. All of the following are adventages of outside PR consultant except
self employed
extensive expirance and reputation
resentment by internal staff
pool of expertise and skill

43. The true consultant of a PR department is the —-
The CEO
Administrator
The counselor
The director

44. ___ Department of public relations has the duty of publicity to augument advertising campaigns
PR subsidiary of an advertising agency
independent PR conslutants’ department
publicity/advertising departments
PR departments of advertising agency

45. All these are disadvantages of internal public relations depertment except—
Subservience
dichotomy
loss objectivity
fatiquenss

46. pick the odd item from the list
planning
publications
pictures and slide firms
Publicity

47. The activities of a public relatons department as a planner include all but one
Determines methods of communication
Budgets for all public relations programs
plans for all publics relations campaign
esterblishies objectives for public relations campaign

48. Public Relations conducts opinion surveys of an organisations various publics through—
interview
Research
Questionnaier
group discussions

49. The acronmy TQM stands for —
Total quantity management
transferred quality mantaince
Total Quality Management
total quality management

50. ___ Consists of annual reports, brochures, articules etc of an organisation
News
Media
Public service activites
Publications

51. __ and ___ are used to pass informtion about an organisation
Radio, television
Newspaper, magazine
Email, internet
press, mass media

52. ___ Is the developer of the course principles and practice of Public Relations
Onwunali
Bel-Molokwu
Aliede
Onwubere

53. The Phrase Public Relations Counsel is Credited to
Fleishman
Dwight Eisenhower
Edward Barneys
Larry Tye

54. ___ Published the two books on public relations and propaganda
Rex Hallow
Edward Barneys
Ivy Lee
Sam Black

55. select the odd item from the option below
Hallow
Seitel
Bernays
Ledbetter Lee

56. ____ Is recorganised to have played a major role in the development of public relations
Thomas Lee
Lee
The Mayor of New york
Georgia

57. contemporary public relations emarged out of the —
effective perfomance of pracitioners
the growth of large institutions
governments recorgnition of the importance of public relations
milee of the opposing forces in the period of Amiricas growth

58. the spread of christanity in the middle ages can be linked to the use of —
adiquate publicity
public relations
effective news coverage
peoples acceptance of christanity

59. _____ consists of groups of that are presently not familiar with your organisation and not relevant to the organisations business
non-traditional publics
traditional publics
primary publics
local publics

60. the set of members of an oranganisation who recorganise that they are somehow affected by or involved in a problem situation shared by others is called _______
active publics
primary publics
aware publics
Latent publics

61. ____ defined ethics as “How we ought to live”
Aristotle
socrates
kant
kapplan

62. The branch of philiosophy that deals with issues of right and wrong in human affairs is
tradidtion
norm
laws
ethics

63. Chose from the option the one that is not in the group
respect for othres
fidelity
coporaete physlosopy
responsible citizenship

64. Ethical practice can be observed in the following areas except__
dangerious products
pollution
employee safty and health
corporate philosopy

65. The Josephson institute for advancment of ethics identifiede ____ universal ethics
nine
five
eight
ten

66. Public relations turns apathy into ____
sympathy
inerest
reputitation
sychophancy

67. As a subset of communication, public relations perfume the following functions except one.
informs people
pasuades people
intigrates people with people
counsels organisations’ management

68. one of the following is not impact of public relations in the society
provides avenues through which organisations and government speak to the people
helps to enhance social change
reconcise government and individuals in conflict
minimizes friction and conflict in the society

69. _____ section of the constitution of NIPR provides for a code of ethics that is recorganised as a declaration of prinicples for the guidance of members of the institute
section 3 (v)
section 3 (iii)
section 4 (V)
section 2 (V)

70. Fishout the odd item among the following
a member has the general duty of fair dealing towards his cliants or employers, past and present
A member shall not empoly methods tending to be derogatory of anothre members client or employer
A member shall safegard the confidence of both present and formal cliants or employers
A member shall conduct his professional activties in accordance with the public interest

71. IPRA members are expected to abide by a code of ethics known as _____
code of Nigerian professionals
code of professsional ethics
code of Athens
code of NIPR

72. “A member shall have a positive duty to observe the highest starndereds in the pracitice of public relations” explains the provision of____
confidential information
standards of professional conduct
standards of code of conduct
optimism professional conduct

73. Chose the odd item from the list
media of communication
rewards to holders of public office
disclosure of beneficial financial interests
rewards and gratifications

74. The IPR code of professional practice was first reviewed in ____
1985
1885
1995
1986

75. All the following are the provisions of IPRA code of professional conduct undre clause 19
To assist in making the code more wildly known and understood
to report to the competent disciplinary authorites any breach
to take any action in his power
to assist in ensuring that the code of professional ethics is obeyed to the later by all members

76. “clause 4” of the British institute of public relations code of professional conduct stands for _____
dissamination of information
undisclosed interest
confidential information
conflict of interest

77. One of these is not the function of public reletions
counselling
prediction/Forcasting
Image building
Consultation

78. ____ consists of corporate bodies as opposed to individual membership
CAM
MIPR
PRCA
NIPR

79. The acronmy PRCA stands for ———-
public recognition committee and association
poverty reduction and conslutancy association
public relations consultancy association
Public Relations Consultants Assocition

80. pick out the odd from the list
Aliede
Nwosu
Epelle
Black

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