MKT309 Solutions

MKT309 Tma Solutions

1. …defined ‘Events as occurences to communicate messages to target audience’.

—>> Kotler

Armstrong

Imaga

Kelly

2. Event management is an application of …..to the creation development and execution of events.

Marketing management

Customer relationship management

Corporate management

—>> Project management

3. Event management consists of …..C’s.

3

2

—>> 5

4

4. ..is a process by which companies are directed and controlled.

Business governance

—>> Corporate governance

Management governance

All of the above

5. When securing a venue for an event, …..is the most important consideration.

Location

—>> Budget

Number of guests

Access to the venue

6. ….is the first step in the analysis of events.

Organize the analysis meeting

Conduct the analysis

Collect and collate information

—>> Select events for analysis

7. …is a strategic planning tool used to identify and analyse different factors involved in events.

PESTLE

Porter’s five forces

—>> SWOT

All of the above

8. The following are types of events, except;

Wedding

—>> Examination

Political rally

Award shows

9. The following are key decision makers in event planning, except;

Hospitality manager

—>> Technical staff

Media managers

Security managers

10. …events are gatherings where people of similar political beliefs assemble.

Entertainement

Social

—>> Political

Networking

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