MKT837

Which of these statements is NOT true of whale sharks
Which of these features differentiates a bony fish from a cartilagous fish
Dermal denticles is to sharks as ______ is to tilapia
Which of these fins are paired
Lie-in wait -predator fish are termed__________
Which of these is NOT true of barracuda  ?
Which of these is not true of angelfish ?
Stringrays is an example of which of these group of fish
All these are shapes of fish tail except
The West African Publicity Limited had branches in Accra, ……………………    and Freetown.
Records show that advertising billings rose from N10 million in 1972 to N54 million in 1974 and by 1982, it was estimated to be at about ……………………………..  .
In simple terms, advertising is a ………………………..  tool.
Advertising as described by the……………………………………………………   , Chicago is basically “any paid form of non-personal presentation of ideas, goods and services by an identified sponsor.”
One of these statement is NOT true of fish
Which of these is correct about blood flow in the fish heart
Which of these is not a basic food nutrients
In fish studies the quantity of formalin for fish preservation should be
How many types of lateral line organs are present in fish
In freshwater fish the kidney’s function is to ______
In saltwater fish the kidney’s function is to _______
Which of these systems is involved with the immune system in the fish?
Which type of mouth does the tarpon have ?
Which of these is not part of the fish head ?
The first step in diet formulation is balancing the _____
The second step in diet formulation is to check the levels of ——— in the formulation
Which of these is considered to formulate a cost-efficient diet?______
In a female fish, induced spawning is normally carried out at the end of vitellogenesis when the ova are _____
Hormonal approach and Environmental approach are techniques of _______
 A basic precondition of fish breeding is to ______
Which of these is not among the significance of age and growth Studies of fishes?______
Which of these methods cannot be use to determine the age of fishes? ______
The growth of fish is estimated by all of these methods except ______
The fecundity of a fish is ________
It is marketing’s job to ensure that the business is, as far as possible, providing customers with what they want, rather than simply trying to unload on them what the business happens to have available to sell.
 A,……………………. is a product whose producer has made every effort to make it uniquely desirable to potential buyers, consistently using every element in its presentation to do so.
A…………………………….    is simply something that may be offered to potential buyers
Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a PR firm, a media outlet, or may be hired directly by a company to develop branding for the company’s product or service. This position can include supervising employees, acting as a liaison between multiple agencies working on a project, or creating and implementing promotional campaigns.
IMC means…………………
An advertising agency has four key functions: planning the strategy for the advertising, creating and producing the ads, planning and buying the media in which to run them, and …………………………………………………………………………………………………………….. ……….
Research evidence quoted by Franzen suggests that suppressing the brand name can be……………………………
American research in the late 1980s identified the likeability of an ad as a…………………   in its effectiveness.
likeability is a common element in many TV strategies, and almost essential for cinema, but is less consistently aimed for in  …………………………   .
In general, people are not particularly interested in what ads have to say. This means that ads have to have a straightforward, concentrated message, and to avoid confusing this message with extraneous matter.
Ideally, every ad should feature one key point, and this applies just as much to a long-copy press ad for a financial service or selling a complex product off-the-page as to a ………………. commercial or a poster.
One of the great—and true—advertising clichés is ……………………………………………..
If you manage a substantial brand, and the agency is developing a new campaign, you want to be reassured, before spending perhaps several million pounds behind the ads, that what you are doing will work.
What grabs consumers is what is to them a new, fresh, exciting, enjoyable way of looking at a…………………………………………………………………..    .
Many research agencies operate ……………………………….   pre-testing systems that involve recruiting an audience to watch, in a typical example, a film show in a theatre.
The aim of this sort of research is essentially……………………………….
The various lines connecting the boxes in the organizational chart are lines of authority showing the_______________________
The _______________________ is the most visible representation of the organizational structure and underlying components
___________________________ is the process of deciding how to divide the work in an organization.
______________________ helps keep the organization in a state of dynamic equilibrium, a condition in which all the parts of the organization are interrelated and balanced.
___________________________ is communication that occurs between two or more people in an organization.
_______________________is the process of translating the message into a form that can be understood by the receiver
_________________dimension can be further divided into downward and upward direction.
__________________ communication in an organization is the communication from the supervisors to subordinates.
_____________________ communication involves people at the same organization level
In ______________________ environment, change is slow and predictable and does not require great sensitivity on the part of the organization
_____________________ defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims
 ______________________structures lack standardization of tasks.
 ___________________structures have a certain degree of standardization
 __________________________describes the influence of the spatial environment on the health, the mind, and the behavior of humans in and around organizations
In a _____________________the top layer of management has most of the decision making power and has tight control over departments and divisions.
_________________________  as a metaphor provides the framework through which an organization aims to realize its core qualities as specified in its vision statement.
_________________ determines how the roles, power and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management
A ____________ structure is a structure that consists of activities such as coordination, supervision and task allocation.
______________________ is a configuration of an organization, which breaks down the company into divisions that are self-contained.
The _______________ structure groups employees by both function and product.
People are not by nature passive or resistant to organizational…………
Concrete feedback on performance is essential for people with high………
One other non-economic factor that influence the rate of production of the workers was their….
People with high narch are more inquisitive about their
final characteristic of individuals who have high needs for
Pensions and gratuities are scheme which provide for the finances for the upkeep of
In some organizations employees are made to contribute to their pension
the issue of qualifying year for pensions and……… .
At 60 years of age or 35 years of service however, he has to retire……….
A final advantage of workers continuing on the job beyond………..
there are……… basic steps to MIC process
Closely related to the ‘account room’ approach, aided by modern technology, is the ‘virtual account group’ or ………………..…………………..
Full-service agencies are acquiring or merging with direct specialists, or actively developing their own skills in the area, as well as moving into so-called ……………………………..
Every year, in the UK, some ………………………………….    advertising accounts move agencies. The larger moves create massive speculation in Campaign, the London agency ‘village’s’ weekly magazine.
Traditionally, agencies earned commissions on the space or time they bought in the media —a practice going back to their origins as ………………….   .
There is no doubt that……………………………………    are rapidly replacing commission.
PBR means……………….
In …………………   , Russell Colley prepared a report for the Association of National Advertisers
DAGMAR denotes……………………………………..
____________________________ is the change effort necessary to move from this equilibrium,
_______________________ entails stabilizing a change intervention by balancing driving and restraining forces
 At __________ stage, the change agent or the consultant begins by gathering information about problems, concerns and the needed changes from members of the organization.
At_______________ stage, the information gathered are synthesized into primary concerns, problem areas and problem concerns
______________ requires sharing with employees what has been found from steps or stages 1 and 2 and the employees with the help of the change agents develop action plans.
 _____ refer to a collection of planned –change interventions built on humanistic-democratic values that seek to improve organizational effectiveness and employee well-being.
___________________ is a force that causes employees to behave in certain ways and on any given day.
______________________ is an inward drive coming from within the person which makes him to work effectively and efficiently toward the realization of organizational goals.
extrinsic incentive is anything outside of one’s self that one needs to obtain or acquire in other to perform certain task.
___________________ is the linking of departments and jobs within an organization
the two main type of retirement are……..
Hertzberg starts this section of his work with the question “What is the ……………
The theory of leadership that stresses personal characteristics has largely fallen into………….
Rather than use physical force, psychologists have devised effective …………..
McClelland has extended this theory beyond individuals and to………….
An interesting account is given of Britain at two different times in history by …………..
Despite the obvious importance of leadership, the concept has been difficult to understand and the skill even harder to
McClelland has been part of team which designed a course for the purpose of increasing……………
The courses were designed to teach the participants how to think, talk and act like a person with………………..
The courses utilized techniques for giving the participants knowledge
about……………..
the two main type of retirement are……..
Hertzberg starts this section of his work with the question “What is the ……………
The theory of leadership that stresses personal characteristics has largely fallen into………….
Rather than use physical force, psychologists have devised effective …………..
McClelland has extended this theory beyond individuals and to………….
An interesting account is given of Britain at two different times in history by …………..
Despite the obvious importance of leadership, the concept has been difficult to understand and the skill even harder to
McClelland has been part of team which designed a course for the purpose of increasing……………
The courses were designed to teach the participants how to think, talk and act like a person with………………..
The courses utilized techniques for giving the participants knowledge
about……………..
 _______________model guides managers through the process of creating the right kind of strategy control system to enhance organisation performance
 __________________can be measured by number of rejects, number of defective products
_________________deals with the probability and consequences of failure of a strategy
_________________ is important because organisations face dynamic business environments
_________________ according to the BCG model provide the cash to pay corporate overhead and dividends
The_______________ accoding to the BCG model are in the high-growth/high competitive position
 _____________________can be used to diagnose the stages of product or business Portfolio
In _________________authority flows vertically down through the structure
 _______________refers to patterns of organisation, authority and responsibility, and communication
 _________________involves problem-solving and improving organisational performance.
A common definition of Organisational Behaviour is that it is the study of:
The four main dimensions which influence behaviour in work organisations are:
Psychological contract is:
Hersey and Blanchard characterized leadership style in terms of the amount of task behavior and relationship behavior that the leader provides to their followers. They categorized all leadership styles into the following behavior types except
_____ is used to ensure efficient operation of large organizations, where face-to-face communication is not possible or practical and informal methods of enforcing compliance may not be sufficient
____is the use of rules, policies, hierarchy of authority, written documentation, reward systems, and other formal mechanisms to influence employee behavior and assess performance.
The Carrot and Stick approach of motivation is based on the principles of
The act of altering actions and reactions to stimuli through positive and negative reinforcement or punishment is known as
The term for dimensions of gender, age, ethnicity, race, religion and education in the workplace is known as
A management approach to long–term success through customer satisfaction is known as
Advertising job, purely and simply, is to communicate to a defined audience information and a frame of mind that stimulates action. Advertising succeeds or fails depending on how well it communicates the desired information and attitudes to the right people at the right time and at the right cost.
The idea of scientific socialism according to Marx is to distinguish it
Economic determinism suggests that the primary human motivation is
Marx saw all societies as composed of two parts: the foundation and the
Essentially, all other political ideologies that do not share the same
Fascism is a kind of ideology which grew up on the what century………………….
Fascism a political theory came in Italy in what year…………….
Totalitarianism is an advanced form of ……………
The entire life both political, economic, and social is in the
The state defines the rights of individuals and what constitutes
C.P.S.U means…………..
The following are conceptual perceptions of quality except
Leavitt’s diamond proposes that every organizational system is made up of four main components:
Social psychologist Muzafer Sherif proposed to define a social unit as a number of individuals interacting with each other with respect to the follwing features except
_______________ relate to the nature of outputs in terms of the market to be served and consumer satisfaction
__________________relate to goals that are not related to the main aim of the organisation
___________________ are normally translated into specific objectives
Organizational objectives are derivable from the goals, all which are based on the organizational mission
_________________are activities necessary to ensure the recruiting, training, and development of personnel
A factor is considered a___________  if it is something the firm does poorly or doesn’t have the capacity to do although key rivals have the capacity
The framework of forces affecting industry competition was developed by_________________
_____________ can exert bargaining power on participants in an industry by raising prices or reducing the quality of purchased goods and services
________________is an acronym for strengths, weaknesses, opportunities and threats
_______________involves allocation and management of sufficient resources (financial and personnel)
______ is the expected pattern of behaviours associated with members occupying a particular position within the structure of the organisation
The___________________approach takes the view that there is no one best, universal form of organization
__________________ defines a company’s general posture in the broad economy
 _____________________are also known and called master business strategies
_________________ is the short-term game plan for a key functional area within a company
________________________ level strategies are informed by business level strategies
____________________ are entities established to pursue and achieve certain predetermined goals
 _______________according to Pearce II (1982), embodies the business philosophy of strategic decisions makers
 _____________objectives are objectives which are established to be pursued and attained over a period of many years
 ____________________provides the overall framework for strategy implementation
The most visible symbol of a state is its …………………..
Behaviouralism was developed by American political scientists as an
The ideology at a time was used to designate the study of ideas towards
The development of capitalism and Western democracy arises from the
Democracy does not have a universally acceptable definition. Different
Private ownership, management and control of the means of
Socialism has often been misinterpreted because of its complex……………..
Socialism is a political movement for the establishment of a socialist
The origin of socialism is traced to pre-Revolutionary ………………….
Scientific socialism is an attempt to demonstrate or apply scientific
One of the following is not a characteristic of a service
One of these is not a condition for marketing in an economy
The orientation of a firm that assumes that as long as its products is of high standard, people would buy the product is:
Which marketing approach focusses on the benefits to society?
When a commercial entity and the end user make a purchasing decision, the model is called ____________
The new marketing concept is based on the philosophy of:
A good marketer does all but one following
When a businessman analyes his sales and profitability, it is best described as:
Which one of the following is not a product?
In the 4 Ps of marketing distribution is a synonym for :
The …………………. first introduced the idea of the ‘polis’
meaning city-state
To some ………………. , politics
is concerned with the ordinary day-to-day activities of the community in
which we are all personally involved.
it is difficult to define politics because there are
many definitions by various……………………  that conflict or sometimes
complement one another.
More will be said about …………….  later
when we examine it as a topic on its own.
Politics goes beyond the activity of ……………. , the political parties and
the politicians.
it was politics at the ………….  level when the Palestinian
and the Israelites partly resolved their age-long military/ideological
confrontation over Palestinian home land in Gaza.
The most crucial fact is how one defines, much less
measure, political power and influence the very substance of the
…………  process.
The development of Political science as a discipline shows its attempt in
enhancing its ………… status.
The reasons for this are
uncertainty and ………………  of the subject matter which political
scientists investigate.
We tried here to show you that although there is no
universally acceptable definition of the word ……….
Which is a good place to start when a producer is thinking of a product or service?
_____________ is concerned with how customers gain access to product offerings:
_____________ distinguishes two bands from each other
At what stage in the marketing planning process does the marketer determine segmentation, targeting and positioning.
The final three elements of the marketing mix are;
Why are the new three Ps added to the marketing mix?
The aspect of marketing that deals with building trust and meeting customer’s long term needs is known as:
Which of the following is true about the importance of marketing?
Which one of these is not a problem of marketing in developing economies?
One unique feature of service marketing is that:
When a market includes goverment and non-profit organizations, it is called:
______________ buy raw materials and machinery from producers and resellers
When an organization operates on the basis of line and staff, it is called:
An ideal market segment must meet all but one of the following:
An organization where the brand foreman is an efficient provider of marketing services in support of the company’s key brands it is called:
One of the following is not a characteristic of an organizational market
When consumers are divided into groups according to their attitude towards a product, it is called:
All but one of the following is not a market segmenttation strategy:
Which one of the follwong does not affect market segmentation?
Target market is:
___________ is the variations in the parameters of frequency, amplitude,and speed of utterance which  permanently  characterize  speech.
___________________are the smallest elements that comprise a digital image.
______________is a field that includes methods and algorithms that allow computers to learn something from data.
______________has been extensively used in consumer research in recent years, for applications ranging from packaging and copy testing to web usability.
___________________is not one of the methods for automatic face detection.
All these are feature extraction methods except______________
The full meaning of ADP in Audio and Visual Research is  _____________
_______________________________is a Facebook appliance that relies on face recognition technology
________________is a method of detecting useful patterns and trends from text data for decision making purpose.
____________refers to the task of automatically identifying and following image elements of interest when they move across a video sequence.
One of these is not a feature of an organization
Organizations that are created for the purpose of creating knowledge and applying the knowledge for problem solving purposes  are known as:
Daniel McCallum is associated with one of the following contributions to organizational  behaviour:
__________________ is the Father of Scientific Management and creation of Time and Motion studies
Which one of the following is not among Fayol’s principles of Management
The Classical organization is focussed mainly on:
Bureaucracies are necessary  because they:
The Neo-Classical  organization theorists argued that humanness of workers is necessary for organizations to fucntion well. Why?
Which of the following is best defined as a consciouly coordinated social unit, composed of two or more people, which functions on a relatively continous basis to achieve a common goal or set of goals
The criticism of Max Weber’s Bureaucracratic organization asn having negative inhibiting dysfunctional and negative effects on members of an organization was by:
This is not one of the good qualities of  a Questionnaire______________________
The following are advantages of Consumer Panel  except __________________
When the questionnaire contains item involving two completely opposing ideas it is known as ___________
In Questionnaire design ________________questions provide all possible answers and respondents simply nominate their choice from the selection
Which of the following is not one of the  theoretical components of Questionnaire?
The main purpose of questionnaire pretesting is_________________
_______________________play an important role in ensuring that the sampled respondents of a study are, in fact, representative of the defined target population
Which type of form helps to ensure that the identifiable respondent groups meet the pre specified representative requirements?

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