ENT306
Question: Which of the following is NOT considered a user reference group in organizational buying?
Answer: trade press
Question: A commercial firm in which one or a few individuals owns a controlling share of the firm is known as a(n)
Answer: open firm
Question: Organizations with distinguishing firmographics can be grouped into market segments through a process called
Answer: macrosegmentation
Question: Which of the following is NOT an objective uncovered through research that drives the management of privately held firms?
Answer: change governmental regulations
Question: Which of the following can influence an organization’s decision to buy or not buy a given product, or to buy or not buy from a given supplier?
Answer: all of the above
Question: Innovative organizations that derive a great deal of their success from leading change are referred to as
Answer: lead users
Question: Roger owns 200 shares of stock in Home Depot. Which type of commercial firm is Home Depot?
Answer: public firm
Question: The culture of most organizations is influenced most heavily by which of the following?
Answer: competition
Question: The types of individuals who work in the organization represent the organization’s
Answer: composition
Question: Lead users tend to accelerate diffusion of information through infrastructure, which is labeled as
Answer: market pull
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