MKT108
1. Demography is the statistical study of human ____________ and its characteristics-in terms of distribution.
population
connection
needs
resources
2. Demography is, essentially, important to marketing _______________
Business
managers
Investor
investment
3. A product provides a bundle of satisfaction that the consumer derives from the product itself, along with its promotion, distribution, and price.
yes
no
no idea
disagree
4. __________ decisions are strongly affected by developments in the political and legal environment.
Marketing
market
markets
place
5. One of the most dramatic forces shaping people’s lives is ___________
technology.
techniques
power
skills
6. One major objective of international research is to discover new …….. opportunities.
local market
foreign market
national market
market
7. For exchange to take place, Kotler (1984), lists conditions that must be satisfied
two
three
four
five
8. Product adaptation is necessary under several conditions
yes
no
no idea
disagree
9. Research is necessary but a lot of …… are reluctant to engage in international research
market
managers
Business man
research
10. The condition of the economy is a significant force that affects the marketing ___________ of any organisation- whether business or non business.
price
Sales
cost
system
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