2020_2 EXAMINATION DEPARTMENT OF TOURISM STUDIES FACULTY OF SOCIAL SCIENCES 1234
Course Title: Strategic Management in Hospitality and Tourism
Course Code: TSM 441
Course Unit: 2
Time Allowed: 2: 00hrs
Instruction: Answer any three (3) Questions (All questions carry equal marks of 23.3)
Question 1
a. Briefly explain the term strategic management. 8 marks
b. Discuss the characteristics of hospitality and tourism organizations. 15.3 marks
Question 2
a. Mention eight (8) environmental characteristics of hospitality and tourism. 8 marks
b. Describe any five (5) environment characteristics of hospitality and tourism 15.3 marks
Question 3
Carefully enumerate eleven (11) areas where strategic management helps tourism and hospitality organizations. 23.3 marks
Question 4
a. Mention any five (5) types of pressure that large hospitality and tourism organization face in highly dynamic and competitive markets. 8.0 marks
b. Briefly explain any five (5) organization strategies to respond to these pressures in (4a) above. 15.3 marks
Question 5
a. Identify any eleven (11) barriers and resistance to strategy implementation in hospitality and tourism management. 22.0 marks
b. Briefly explain the term strategy 1.3marks
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