MAC117 --------------------------------------------------------------------------------------------------- Question: The word commercial is synonymous with___? Answer: Advertising Question: Getting your messages across in a few possible words means ? Answer: Conciseness Question: The story that happens near the news source is known as Answer: Proximity Question: Which of the media invokes mental pictures Answer: Newspaper Question: In news writing, getting your sentences and paragraphs in the right order means Answer: Organization Question:  ___ constitutes the bulk of the entertainment functions and glamour of the broadcast media  Answer: Drama Question:  ___ constitutes the bulk of the entertainment functions and glamour of the broadcast media  Answer: Drama Question:  ____ are audience participatory presentation by the print media  Answer: letter to the editor Question: Commercial messages are -------in nature Answer: Persuasive Question: Unlike the print media that is permanent, the broadcast media is ___? Answer: Transient Question: One of the advantages which the broadcast media have over the print media is that they transmit___? Answer: Live Question: The less objective assessment of issues is known as___? Answer: News analysis Question: When an information is for the writers general understanding and not to be reported in any form it is called Answer: Off the record Question: _____ theory encompasses the knowledge of mass media that people poses.  Answer: common sense Question: News is news when it is _____ Answer: Interesting Question: The news that is of interest is ____ Answer: bad news Question: The opening of a news story is the Answer:   Lead Question: ___production Is the basic function of the programmes department Answer:   Drama Question: Information that measures degree of importance of a personality Answer: Prominence Question: Currency of news items means Answer: Immediacy Question: The information the public relations officers write to the media house after each meeting is known as   Answer: News release Question: When a journalist has the ability to recognise particular information that can be made of interest to readers, he is said to have ___? Answer: nose for news Question: Most government business and cultural officers rely on ____ for their news sources Answer: public relation professionals Question: The reporting that makes caricature of personality that brings about humour is called Answer: Cartoon Question: The official stand of a media organization on a typical issue is the _____ Answer: editorial/commentary Question: Which of the following message types presented in the media are the same Answer: editorial/commentary Question: Which media uses sound and sight for communication Answer: Television Question: Publicity publications designed to call attention for products and services are: Answer: Brochures Question: News commentary is synonymous to the---media Answer: Broadcast Question: The news commentary is usually at the -----of news Answer: End Question: The editorial can be found in the ----media Answer: Print Question: Semantics in communication means: Answer: Distortion Question: A timely and typical reporting that is presented in a relax atmosphere is known as a ___  Answer: feature article Question: An extended news report which seeks to add more flesh to the account already offered by straight news is Answer: News feature Question: When an information is for the writers general understanding and not to be reported in any form it is called  Answer: Off the record Question: Opinion articles are usually ___ in nature Answer: Subjective Question: The part of the news story technique that warm up the audience is the  Answer:  Headline Question:  The story that happens near the news source is known as Answer: proximity Question: Which of the media invokes mental pictures Answer: Newspaper Question: A dog that catches a thief should attract news report because of its Answer: Human interest Question: The PR writer plays the role of a-------within an organization Answer: Reporter Question: The PR writer plays the role of a-------within an organization Answer: Reporter Question:  Letter to the editor are audience participatory presentation by the___media  Answer: Print media   Question:  The practice of crowding as much useful information as possible into the first paragraph is known as___?  Answer:  Inverted pyramid style Question: The publication that is printed at intervals is known as___? Answer: Magazine Question:  Which presentational method is highly recommended for newspaper writing  Answer: major, middle, minor Question:  A story written strictly in chronological order is called a___?  Answer: Sequence Question: An extended news report which seeks to add more flesh to the account already offered by straight news is Answer: News feature Question: _____ Theory encompasses the knowledge of mass media that people poses.  Answer: Common Sense  Question:   In news writing the word which modifies a noun or pronoun is an   Answer: Adjective Question: The news that is of interest is ____   Answer: Bad news Question: The opening of a news story is the     Answer:  Lead Question: ___production Is the basic function of the programmes department   Answer: Drama Question: Information that measures degree of importance of a personality  Answer: Prominence Question: Currency of news items means  Answer: Immediacy Question: The information the public relations officers write to the media house after each meeting is known as      Answer:  Release Question: When a journalist has the ability to recognise particular information that can be made of interest to readers, he is said to have ___?    Answer: Nose for news Question:  Most government business and cultural officers rely on ____ for their news sources   Answer: Public relation professionals Question: The reporting that makes caricature of personality that brings about humour is called     Answer: Cartoon Question: The lead used when time element is to be emphasised is the ___   Answer: Staccato lead Question: Which of the following message types presented in the media are the same   Answer: Editorial /Commentary Question: The advertising messages that are being presented to get a smile, a chuckle or a good laugh is called a?     Answer: Humour Question: Publicity publications designed to call attention for products and services are:  Answer: Brochures Question:  News commentary is synonymous to the---media  Answer: Broadcast Question: The news commentary is usually at the -----of news     Answer: End Question:  The editorial can be found in the ----media    Answer: Print Question: Distortion during communication process means  Answer: Semantics Question: A timely and typical reporting that is presented in a relax atmosphere is known as a ___  Answer: Feature article  Question: An extended news report which seeks to add more flesh to the account already offered by straight news is Answer: News feature Question: A good media writing must be ___  Answer: Creative Question: Opinion articles are usually ___ in nature Answer: Subjective Question: The part of the news story technique that warm up the audience is the  Answer:  Headline Question:  The story that happens near the news source is known as Answer: proximity Question: Which of the media invokes mental pictures Answer: Newspaper Question: A dog that catches a thief should attract news report because of its Answer: Human interest Question: The PR writer plays the role of a-------within an organization Answer: Reporter Question: The PR writer plays the role of a-------within an organization Answer: Reporter Question:  Letter to the editor are audience participatory presentation by the___media  Answer: Print media   Question:  The practice of crowding as much useful information as possible into the first paragraph is known as___?  Answer:  Inverted pyramid style Question: The publication that is printed at intervals is known as___? Answer: Magazine Question:  Which presentational method is highly recommended for newspaper writing  Answer: major, middle, minor Question:  A story written strictly in chronological order is called a___?  Answer: Sequence Question: An extended news report which seeks to add more flesh to the account already offered by straight news is Answer: News feature Question: _____ Theory encompasses the knowledge of mass media that people poses.  Answer: Common Sense  Question:   In news writing the word which modifies a noun or pronoun is an   Answer: Adjective Question: The news that is of interest is ____   Answer: Bad news Question: The opening of a news story is the     Answer:  Lead Question: ___production Is the basic function of the programmes department   Answer: Drama Question: Information that measures degree of importance of a personality  Answer: Prominence Question: Currency of news items means  Answer: Immediacy Question: The information the public relations officers write to the media house after each meeting is known as      Answer:  Release Question: When a journalist has the ability to recognise particular information that can be made of interest to readers, he is said to have ___?    Answer: Nose for news Question:  Most government business and cultural officers rely on ____ for their news sources   Answer: Public relation professionals Question: The reporting that makes caricature of personality that brings about humour is called     Answer: Cartoon Question: The lead used when time element is to be emphasised is the ___   Answer: Staccato lead Question: Which of the following message types presented in the media are the same   Answer: Editorial /Commentary Question: The advertising messages that are being presented to get a smile, a chuckle or a good laugh is called a?     Answer: Humour Question: Publicity publications designed to call attention for products and services are:  Answer: Brochures Question:  News commentary is synonymous to the---media  Answer: Broadcast Question: The news commentary is usually at the -----of news     Answer: End Question:  The editorial can be found in the ----media    Answer: Print Question: Distortion during communication process means  Answer: Semantics Question: A timely and typical reporting that is presented in a relax atmosphere is known as a ___  Answer: Feature article  Question: An extended news report which seeks to add more flesh to the account already offered by straight news is Answer: News feature Question: A good media writing must be ___  Answer: Creative