FBQ1: Advising top management or leaders of institutions aboutpublic opinion of a company decision or action is termed__________ Answer: Corporate counselling FBQ2: Planned, process and ___________are components of public relations Answer: Deliberate FBQ3: Ogunsanya (1991) observed that public relations is an inalienable ___________in the wheel of strategic management. Answer: Lubricant FBQ4: ______ is the way the organization itself is perceived by the various publics. Answer: Corporate image FBQ5: ______ are advertisements sponsored by the organisation with the objectives of enhancing its corporate image Answer: Corporate adverts FBQ6: Preparing and presenting speeches for senior company officials as a public relations practitioner is described as________ Answer: Public speaking FBQ7: Corporate identification media include_____. Answer: Logo FBQ8: Creating better understanding between a company and the financial community is an objective of ______ public relations Answer: Financial FBQ9: Analyzing and interpreting of government and legislative issues is the main focus of _________ Answer: Government relations FBQ10: Public relations is a ____ process between an organization and its identified publics Answer: Two-way FBQ11: _______ is a phase of writing Answer: Pre-writing FBQ12: _________ must be written on the letter head of an organisation Answer: Press release FBQ13: ____________ release is used when something is done that can harm an organisation Answer: Reaction FBQ14: _____ Collects complains and provides feedback Answer: Ombudsman FBQ15: ________ are the groups with which an organisation has ongoing, long-term relationship Answer: Traditional publics FBQ16: __________ are used to analyse the standing of a company with its target publics and to re-examine its performance Answer: Communication audit FBQ17: __________ are not presently familiar with your organisation or not relevant to the organisation’s business Answer: Non-traditional FBQ18: _____ requires that some members of the household keep a written record of programme exposure. Answer: Diary FBQ19: ____________ laws are to protect the right of plaintiff ‘to be let alone' Answer: Privacy FBQ20: The first information office in Lagos was in_____ Answer: 1942 FBQ21: ______________consists of annual reports, brochures, articles and audiovisual materials of the company. Answer: Publications FBQ22: Identity media is a public relations ____ media Answer: marketing FBQ23: Direct mail is a type of media used in __________relations. Answer: Employee FBQ24: News conferences, seminars, outings, exhibitions are called_____ in public relations Answer: Events FBQ25: Formal public relations was said to have been introduced in Nigeria in______ Answer: 1924 FBQ26: ________ are people who do not face a problem or situation in which they are mutually involved with or affected by an organisation. Answer: Non-publics FBQ27: The ______ brought about the birth of mass media and modern publicrelations Answer: Industrial revolution FBQ28: _____ is one of the most famous of the early public relations pioneers.. Answer: Ivy Lee FBQ29: _______ opined public relations has existed since the drawn of mankind. Answer: Cutlip, Centre and Broom FBQ30: _____ image is how an organisation sees itself Answer: Mirror FBQ31: __________ are those groups with common interest affected by the acts andpolicies of an institution Answer: Publics FBQ32: __________corporate advertising is used for image building putting across the merits and achievement of the company in a pungent and positive way. Answer: Prestige FBQ33: ______________ advertising is used when crisis strikes a company Answer: Crisis FBQ34: ____ championed consumerism Answer: Ralph Bader FBQ35: Public relations demands ___________ system from the Chief Executive Officer (CEO). Answer: Open management MCQ1: One of these options is not a component of public relations Answer: Free gifts MCQ2: Public relations is not used for _______ Answer: Publicity relations MCQ3: __________is a type of corporate advertising Answer: Diversification and take-over MCQ4: _____is a public of public relations according to Grunig & Hunt (1984) Answer: Latent public MCQ5: ______________ is a factor that contributed to the growth of public relations Answer: Heightened public awareness MCQ6: _______ is an advantage of internal public relations department Answer: All of the options MCQ7: Areas of developing corporate image include ___________ Answer: Corporate advertising MCQ8: ______ is not a member of the financial public relations Answer: Financial analysts MCQ9: One of the following is not a cause of crisis Answer: Human error MCQ10: ____________ is a misconception of public relations? Answer: Courtesy MCQ11: One of the following is not an area of work of public relations practitioners? Answer: Fund raising MCQ12: American council of public relations was founded in ___________ Answer: 1939 MCQ13: One of the areas in which Edward Bernays published was? Answer: Propaganda MCQ14: In 1954, the Public Relations Department metamorphosed into __________ Answer: Nigerian information service  MCQ15: ___________ was the first public relations officer of Nigerian Railway Corporation Answer: Sam Epelle MCQ16: _______ is an achievement of public relations in Nigeria Answer: Legal recognition MCQ17: ___________ is used to interact with business editors, economic and financial analysts who influence media coverage of the business press. Answer: Press luncheon MCQ18: Community relations media include ____________. Answer: Publicity vans and photo exhibitions MCQ19: The Information Office was renamed Public Relations Office in ___________ Answer: 1944 MCQ20: Edward Bernays started his work as public relations practitioner in which year? Answer: 1913 MCQ21: _____________ was the first Public Relations Officer of the University College Hospital, Ibadan (1956) Answer: Scott Emuakpor MCQ22: ______ is not a media of public relations Answer: Writing MCQ23: Suppliers relations media make use of _______ Answer: Correspondence MCQ24: ___________is used to present the organisation’s performance to the Stock Exchange, stock brokers; etc to highlight the salient operating practices Answer: Facts behind the figures MCQ25: _____________ is indispensable to any communications programme that involves public relations Answer: Mass media MCQ26: Public relations practitioners cannot raise fund for ______________ Answer: None of the above MCQ27: Communication impact is obtained via Answer: Experimental studies MCQ28: Audience in broadcast media cannot be measured by __________ Answer: Hidden camera MCQ29: __________ is not an employee media relations Answer: Disciplinary memos MCQ30: ____________ was where the first public relations department was established in the private sector Answer: United Africa Company MCQ31: Who described ethics as how we ought to live? Answer: Socrates MCQ32: One of the defences to libel suit is ____________ Answer: All of the options MCQ33: __________ is a type of press release Answer: All of the options MCQ34: ________ is a factor of press release Answer: Facts MCQ35: _______ forms the plank of ethical business conduct Answer: All of the options