MKT401
Question: The model whose producer is the commercial entity and the user makes the purchasing decision is called
Answer: B2C
Question: The four basic segmentation strategies are
Answer: Mechanical plan
Question: Which of the following is not a feature of developing economies
Answer: High Technology
Question: Inbound activities discovers the needs and wants of potential customers
Answer: TRUE
Question: The importance of marketing to any economy includes
Answer: High level of taxation
Question: Geographical segmentation includes division along
Answer: Family
Question: Relationship marketing aims to provide the best customer service and build customer loyalty
Answer: TRUE
Question: Marketing has both inbound and outbound activities
Answer: TRUE
Question: Which of the following is not an element of the traditional marketing mix
Answer: Producer
Question: The process of sub-dividing a large homogenous market into an identifiable segments is called
Answer: Market segmentation
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