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A promotional ………………….. aims at accomplishing the promotion objectives in the allocated funds and within a scheduled period of time.

A promotional ………………….. aims at accomplishing the promotion objectives in the allocated funds and within a scheduled period of time.

—>> strategy

purpose

mix

target

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  1. This channel of distribution for……..goods is mostly adopted by manufacturers which wish to maintain control over their products.
  2. Cash discounts are price reductions based on ……………. of payment.
  3. Personal selling and after sales service are generally more important for ………… products.
  4. Values used in calculating financial ratios are taken from from all of the following sources except:

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