NATIONAL OPEN UNIVERSITY OF NIGERIA
14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS
SCHOOL OF SCIENCE AND TECHNOLOGY
MARCH/APRIL 2014 EXAMINATION
COURSE CODE: CIT708
COURSE TITLE: CONCEPTS AND APPLICATION OF E-BUSINESS
TIME ALLOWED: 2HOURS
INSTRUCTION: ATTEMPT ANY FOUR (4) QUESTIONS
Question 1
a. State and explain 3 levels in which the component technology paradigm can be applied. (4.5 marks).
b. Explain the following channel management strategies used in running e-business:
i. Traditional channels promote the Web channel. (2 marks)
ii. Web channel used to explore new markets. (2 marks)
iii. Integrate the Web and traditional channels. (2 marks)
iv. Cannibalize traditional channels. (2 marks)
c. Briefly explain the first mover advantage (5 marks).
Question 2
a. Briefly discuss CRM in the context of e-business application development. In your explanation, highlight questions that must be answered before developing a CRM application as well as the benefits of CRM in e-business. (9.5 marks).
b. List 3 areas where use case diagrams are useful (3 marks).
c. Explain briefly the following concepts:
i. Buy-side model (2.5 marks)
ii. Sell-side model (2.5 marks)
Question 3
a. What is e-Commerce marketing (2 marks)
b. List 5 e-commerce marketing strategies (2.5 marks)
c. Briefly explain e-commerce web design. (5 marks)
d. Discuss briefly 4 questions that must be answered before engaging in e-commerce to assess readiness? (8 marks)
Question 4
a. Briefly discuss the Bandwidth Scaling Law (5 marks).
b. Briefly discuss SOAP (4 marks).
c. Briefly discuss pervasive computing (5 marks).
d. Briefly discuss e-business infrastructure. Highlight at least 3 infrastructure components. (3.5 marks).
Question 5
a. Briefly discuss Moore’s Law (4 marks).
b. Briefly discuss Metcalf’s Law. As part of the discussion, highlight its contextual relationship with Reed’s Law. (7 marks).
c. Define the term “web service”. (3.5 marks)
d. what is a Business Website?(3 marks)
Question 6
a. State and explain 3 challenges involved in assessing the value of e-business technology to an enterprise. (4.5 marks)
b. With the aid of a diagram, explain the e-business cycle (13 marks).
For the 2015 – till date past questions for this course CLICK HERE
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