MAC334
Question: The effectiveness of targetted communication is one of the reasons for conduting reasearch into _______.
Answer: public attitude
Question: The process of integrating public relations at the international level involves traditional and _________.
Answer: market oriented task
Question: Public attitudes affect ______ & _______.
Answer: salses & Image
Question: One of the means of measuring effectiveness of PR is by __________.
Answer: team approach
Question: To develop a PR plan, the four-step process by Cutlip, Center and Broom in its chronological order involves ________
Answer: define the problem, plan, take action and evaluate effectiveness
Question: After program implementation, PR efforts need to be measured for ________.
Answer: effectiveness
Question: As an advantage, PR communication is usually considered as __________.
Answer: news items
Question: International Public Relations is usually concerned with the public attitude towards _________.
Answer: a firm
Question: IPR strategy uses ________ as tools.
Answer: All of the above
Question: A major disadvantage of PR lies in its inability to complete the _________.
Answer: communication process
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