MKT108
Question: The social approach to market, focuses on the following, except;
Answer: Political impact on the company
Question: The distinction between a consumer good and an industrial good is based on the ……
Answer: Purpose to which the product purchased
Question: Buttons for shirts, radio and batteries for cars are called ……components of an industrial good.
Answer: Semi-processed
Question: The selling concept is used aggressively in which of the following industries;
Answer: Automobile
Question: In selling the management would be….oriented.
Answer: Sales-volume
Question: The auxiliary function encompasses the following activities, except;
Answer: Storage
Question: Toyota and Coca-cola are examples of ..focused organizations.
Answer: Market
Question: . Js often used as the baratomer for measuring the quality of an item.
Answer: Price
Question: The …..concept holds that a pure marketing concept overlooks possible conflicts between short run consumer wants and long run consumer welfare.
Answer: Societal marketing
Question: marketing approach focuses on commodities and classes of products, to determine how they are produced and distributed to intermediate and ultimate consumers.
Answer: Commodity
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