MKT206 Tma Solutions
1. Companies may not adopt CRM because of________________________
—>> Internal political issues concerning ownership of systems
Wide array of relationships that organizations seek to manage.
It resolves all customer interface difficulties.
Strategic orientation.
2. Open clubs are good for building a ____________________
membership
gathering
—>> database
bridges
3. Need arousal is the same thing as ___________________
Need segmentation
Problem solving
—>> Problem identification
Need searching
4. As a discipline, customer behaviour stands at the intersection of economic psychology and___
—>> Marketing science
Management science
Aquaria science
Behavioural science
5. By functional benefits of a product is meant_____________________
Intangible outcomes
Endogenous outcomes
—>> Tangible outcomes
Exogenous outcomes
6. One of the options is not one of the objectives which a CRM strategy must consider in a company‘s operations
—>> price reduction
specific situation
its customers‘ needs
customers’ expectations
7. Pester power stands for ________________________
—>> children as influencers
producers as influencers
suppliers as influencers
as consumers influencers
8. The consumer buying process is usually depicted as consisting of _____ distinct stages
4
—>> 5
6
3
9. A CRM system is implemented for ______________
Small business only
Medium scale business
Large scale business
—>> All of the above
10. All of the options are components of customer relationship management except_________ including, customer relationship management organization, and
key customers
—>> marketing research
knowledge management
technology
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