MKT308
Question: The basic concept in advertising are ..
Answer: A and B above
Question: Promotion tools are somewhat interchangeable, and not all tools have to be used in any .
Answer: promotion mix
Question: Achumba (1995) defined Promotion as coordinated sellers initiated efforts to established channels of . to faster the sale of a good and service or the acceptance of idea or point of view.
Answer: information and persuasior
Question: Some of the basic contributions promotion can make, directly or indirectly, to a firm’s profits
include .
Answer: all of the above
Question: Advertising provides information that is needed by the .
Answer: consumers
Question: Examples of communications objectives exclude ..
Answer: to increase awareness of Brand name from 10 percent to 15 percent among the rich group.
Question: Advertising objectives into …….. stages of commercial communication
Answer: Four
Question: The importance of promotion/communication exclude …..
Answer: Promotion/communication strategy must be capable of ignoring the overall product, distribution and price strategies.
Question: The sales-volume objective, or quota, is often the only sakes .. objective established.
Answer: force
Question: Promotion the in marketing that gave rise to the study of marketing communication that is application of basic principles of general communication to achieve a wider customers, clients, stakeholders as well as interest groups common understanding on any preconceived idea, opinion, information, thought, feelings etc.
Answer: last element
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