MKT108
A customer delighted after the use of a product, will likely repeat its purchase and becomes to the company’s product.
Answer: loyale
Marketing executives do . the forces in the external environment to their firmsY their business advantage.
Answer: influence
In a four-level channel of distribution, goods move from producer to wholesaler to … to retailer to consumer.
Answer: jobber
The concept assumes that the resistance from consumers has to be overcome and the consumers should be coerced into buying more.
Answer: selling
The Company and Promotion are among the macro-environment variables.
Answer: false
The scope of marketing management entails , planning, implementation and control of marketing programmes
Answer: analysis
Marketers create needs by suggesting and informing consumers about certain products and services.
Answer: false
The concept of marketing philosophy tends to apply where the demand for a product exceeds the supply.
Answer: production
Marketing channel functions exclude .
Answer: marching
The range of participants engaged in marketing activities excludes….
Answer: transport companies
It costs a company more resources to attract new customers than to retain its current customers.
Answer: true
approach is the approach in the study of marketing that focuses on classes of products, namely, consumer and industrial products
Answer: commodity
Customer retention is more critical than customer…. to firms.
Answer: attraction
is not one of the functions of marketing.
Answer: production
In marketing management, human wants are considered to be
Answer: numerous
Marketing is a total system of business activities designed to plan, price,… and distribute want-satisfying goods and services to present and potential customers.
Answer: promote
Industrial products are generally subject to … standardisation compared to certain consumer products.
Answer: more
The four main pillars of the marketing concept excludes .
Answer: market phobia
The size of a market depends on available geographical space.
Answer: false
flow is not among the flows experienced in the channel of distribution.
Answer: deformation
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