MKT206
The main drawback of CRM is
Answer: all of the above
Customers lifetime purchases that generate net present value of future profit streams is called
Answer: customer lifetime value
First step in analysis of customer value is to Answer: identify customers value attributes
A person or company that yields a revenue more than incurred costs of selling and serving is called
Answer: profitable customers
Customized products and services for customers and interaction to individual customers are part of
Answer: customer relationship management
Company Vs Ycustomer relationship capital is another name of
Answer: satisfied customers
Difference between customers evaluation including all costs incurred and benefits is called
Answer: customer perceived value
Record which is based on business customers past purchases, sales price and volumes is classified as
Answer: business database
Programs designed for customers which is limited to any affinity group are classified as
Answer: club membership programs
Aggregate value of customer’s base is classified as
Answer: shareholder value
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