MKT205
Question: Product development creates the vital specifications to satisfy the
Answer: Target market
Question: Societal marketing focuses on
Answer: Consumer well-being
Question: The marketing concept centres on satisfying customer
Answer: Needs
Question: Branding differentiates the products from
Answer: Competitors
Question: This framework has many components working together, thereby bringing marketing vision to
Answer: Reality
Question: The framework in marketing is a visual representation or a logical flow of a
Answer: Marketing plan
Question: The company, customers, competitors, collaboration and climate represents which analysis
Answer: 5C analysis
Question: The product concept is marketing philosophy that favour high quality products for the
Answer: Price
Question: The product concept indicates that consumers are primary interested in
Answer: Product quality
Question: Marketing exchange provides desired objects from someone by offering
Answer: Value in return
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