MKT206
Question: is when the salesperson phones the customer to check whether the product is meeting expectation
Answer: Reactive marketing
Question: The model assumes that purchase decisions do not occur in a vacuum.
Answer: Blue box
Question: The sales team approach prospective customers in the hope of new business.
Answer: Winning
Question: is the first stage of the purchase decision process
Answer: Problem recognition
Question: Customer is defined with consideration paid to the amount of buying for a given trademark.
Answer: Loyalty
Question: The consumer buying process is usually depicted as consisting of distinct stages:
Answer: 5
Question: is the reaction by the organization to the queries and activities of the customer.
Answer: Customer response
Question: A key driver of shareholder value is the aggregate value of the base.
Answer: Customer
Question: The model considers the buyers response as a result of a conscious, rational decision process, in which it is assumed that the buyer has recognized a problem, and seeks to solve it through a commercial purchase.
Answer: Black box
Question: A stimuli that includes actions or events occurring in the wider operating environment and include social factors, economic, political and cultural dimensions is
Answer: Environmental
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