MKT859
Question: Which marketing communication tool is best for industrial market?
Answer: Personal selling
Question: One of the general classification of products is
Answer: Industrial
Question: Industrial products primary customers include
Answer: Government
Question: The activities in the first stage of the organisation buying process do not include
Answer: Need resolution
Question: The volume of goods bought by industrial relative to consumer market is
Answer: High
Question: Selling of industrial product requires more of
Answer: Technical knowledge
Question: Industrial marketing does not focus on
Answer: Individuals
Question: The number of customers in industrial relative to consumer market is
Answer: Small
Question: The activities in the second stage of the organisation buying process do not include
Answer: Payment to vendor
Question: Buying team in organisation buying does not involve
Answer: Public relations department
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