2020_2 EXAMINATION DEPARTMENT OF TOURISM STUDIES
FACULTY OF SOCIAL SCIENCES
Course Title: HOSPITALITY AND TOURISM MANAGEMENT
Course Code: TSM 348
Course Unit: 2
Time Allowed: 2: 00hrs
Instruction: Answer any three (3) Questions (All questions carry equal marks of 23.3).
Question 1
1a. Briefly explain the term ‘Hospitality and Travel Industry’. 3.3 marks
1b. Explain with examples five (5) parts which ‘Map’ have helped in reading them. 20 marks
Question 2
2a. Briefly explain the term ‘Geography’. 3.3 marks
2b. Highlight three (3) fundamentals of geography. 6 marks
2c. Outline seven (7) functions of the Organization for Economic Co-operation and Development. 14 marks
Question 3
3a. Explain the term ‘ticketing’ in relation to travel industry. 10.3 marks
3b. Explain five (5) sales tools and programmes used by the travel industry. 10 marks
3c. Outline three (3) segments of cruise industry. 3 marks
Question 4
4a. Outline three functions of Property Management system.3.3 marks 4b. Explain with examples two ‘Airline Computer Systems’. 10 marks 4c. Mention five (5) functions of travel agents/agencies 10 marks
Question 5
5a. Outline four (4) features of Marketing Planning. 8 marks
5b. Classify Hotels according to locations, price and type of services.10 marks
5c. Define Franchising. 2.3 marks
5d. Outline three (3) benefits of Franchising. 3 marks
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